Today I had a lovely surprise: One Man Band Accounting is on page 1 on Google for ‘tax return support’.
I asked Martin Oxby of Summit Web Solutions to check for me. If you aren’t familiar with browsers, they personalise search results so my results might not have been reliable, even logged out.
Yes, it is true, Martin said, much to my delight.
Do Your Own Tax Return Support is 10 on Google.co.uk for ‘tax return support’ after HMRC and a few about US tax.[Tweet “.@1manbandaccts is the only UK accounting service on page 1 of Google for ‘tax return support'”]
The Do Your Own Tax Return Support page has been published for only 4 months. That’s how powerful organic SEO can be.
Here’s how I did it.
I am on many social media sites, I have a strategy for all of them, I interact often and with purpose, I promote and share other businesses, I comment on and share other blogs and I frequently guest post. 99% of that isn’t using the url that got the success but it creates a pull.
Using social media frequently, in line with your brand and with a strategy is the most powerful tool you have to getting found.
I created my website using a mobile-responsive and SEO-friendly platform, framework and theme (WordPress.org, Genesis and Focus). I customise page and post URL so it’s easily remembered and have an SEO plug-in installed (Yoast).
The SEO plug-in settings I don’t understand very well and don’t utilise very much. For the past few months I customised the SEO title and added the odd key word to see what happened, nothing focused. The key word I added for the Do Your Own Tax Return Support page is not the key word that got me on page 1. Interesting, huh?
My blog writing has been erratic, I will be the first to admit that. December onwards has been the first time a weekly blog post has been published (thank you to Jo Gifford for her blogging coaching course).
On the other hand, my website content constantly changes and grows. Most weeks I tweak something in response to feedback and my affiliates link back to my website (again, not the link on page 1 Google).
Get your website and social media foundations laid, create a strategy, and then update, update, update![Tweet “Good foundations & maintenance are key to using organic SEO to achieve page 1 on Google”]
Become easily stalkable as Corrina Gordon-Barnes says. By doing that you create an SEO pull that can lead to serious results in amazing time frames.
Remember, Do Your Own Tax Return Support reached page 1 on Google in 4 months and is the only page 1 result from a UK accounting service.
That’s an incredible way to get yourself found.
Which page on your website do you want on Page 1 of Google?
Accurate at time of writing.